Fractional Marketing Leadership

Full-time results.
Part-time hours.

Part Time CMO gives growing companies senior marketing leadership without the full-time salary, the six-month search, or the guesswork. We build the funnel, run the function, and report on the number your board already speaks: revenue.

No retainer to start. No deck full of impressions. Just nine numbers and a straight read on where your funnel leaks.

What your marketing team is actually saying
MQL
↓ means, in revenue terms
A lead your sales team can actually call.
This is most of marketing's vocabulary. We translate it into a number your board acts on.
What we run

Four pillars. One person accountable for all of them.

No agency hand-offs, no committee of vendors translating for each other. One fractional CMO, across the whole function.

01

Brand & funnel

We define who you're actually selling to, build the funnel that moves them from stranger to customer, and pick a tech stack that runs it — without four more vendors.

Brand Marketing funnel Tech stack MarTech ICP & personas
02

Demand & pipeline

Organic, paid, and search built to fill a pipeline your sales team can actually work — not a dashboard that just looks busy.

Organic social Paid social SEO SEM MQLs SQLs
03

Revenue & reporting

Every campaign tied back to a number your CFO recognizes — marketing-generated revenue, ROI, lifetime value — not vanity impressions.

Marketing ROI LTV Impressions Click-through rate Marketing-generated revenue
04

Leadership & ops

Someone in the room when strategy gets decided, running the team and the calendar day to day — fractional hours, full accountability.

CMO at the table Campaign management Product management Fractional marketing
Start here

The free funnel audit, lite version.

Nine numbers. No spreadsheet template to fill in, no obligation. Send us what you've got and we'll hand back a one-page read on where the funnel leaks and what it would take to hit your revenue target.

Most of these live in your CRM or a spreadsheet already. Approximate is fine — we're diagnosing a pattern, not auditing your books.

FUNNEL AUDIT — LITE THIS CALENDAR YEAR
Active leads generated01
MQLs generated02
SQLs generated03
Marketing opportunities open — count04
Marketing opportunities open — $ value05
Marketing opportunities won — count06
Marketing opportunities won — $ value07
Marketing-generated revenue target08
Marketing budget spent so far (approx.)09
Who we help

Built for four stages, run differently at each one.

The work changes with headcount and who's in the room. The accountability doesn't.

Startups

1–50 PEOPLE

Usually talking to: Founder, CEO, MD

Define the funnel from scratch, choose and set up the tech stack, identify the ideal customer and buying personas, bring CMO-level thinking to the leadership table, run events and conferences, generate leads, and stand up GTM for an as-a-service model.

SMB

1–50 PEOPLE

Usually talking to: CEO, MD, owner

Same foundation as a startup — funnel, stack, ICP, personas, a CMO at the table, events — aimed at one job: keeping an existing sales team fed with qualified leads.

Mid-market

51–500 PEOPLE

Usually talking to: CEO, CRO, CSO, board, owner, MD

Marketing, campaign and brand strategy, social, funnel optimization, event and conference programs, a full audit of the existing team and strategy, CMO-level leadership at the table, new product or market launches, and marketing mystery shopping.

Enterprise

501+ PEOPLE

Usually talking to: CMO, CRO, Director of Marketing, CEO, MD

GTM strategy, marketing and campaign leadership, brand, events, team and strategy audits, CMO cover during a transition, fractional CMO leadership, and marketing mystery shopping.

Sound familiar?

Most conversations start with one of these.

More leads for my sales team.
A high-functioning marketing team.
Leadership for my marketing team.
Higher ROI from events and conferences.
My funnel, fixed.
CMO thinking at the leadership table.
A product launch plan.
A new market launch plan.
AI, actually in the marketing function.

Let's see what's leaking in your funnel.

hello@parttimecmo.com